I've done my riff on bad clichés and how to avoid them, but
every argument has two (or more) sides, and so I am going to visit how to use clichés
effectively in writing. And there are several ways they can enhance clear
composition by making succinct what could be a labored and convoluted written
detour in order to avoid them.
Choosing when to use a cliché is not a simple task. Context matters, audience matters, subject
matters, and forum matters. The audience comprises those who will read your
writing, listen to your speech, or listen to you recite your latest poem. The forum is the gathering of both audience
and authors—those who participate in general on the topic you are addressing. What is acceptable language at a coffee house
poetry slam is certainly not likely what you would include in your thesis,
unless of course, you are doing a thesis on coffee house poetry slams. Even then, you would be wise to frame
those references differently than you would if you were actually on the little
stage, reciting your latest iambic-pentameter creation, “My Thesis Advisor is
an AHole”.
With that said, here are my four rules for using clichés:
1. A one word cliché doesn’t really count as a cliché,
so don’t be dogging yourself over every little word you use that started out as
one thing and morphed into another.
Think of it as a trope. A trope is a word, phrase, or expression that is
used figuratively, usually for rhetorical effect. The word “detour” I used in the first
paragraph is a trope. It began its life as a word representing the physical
diversion of traffic from some sort of obstacle or construction site. It is an apt short-hand word to represent a
verbal diversion from the main topic at hand. I am certainly not going to twist
my writing into knots just to detour “detour”.
You’ll recognize a trope when you see one. If you read in the paper that the DA dogged
the defense attorney for emails sent by the CFO, you aren’t likely to think
that he literally followed the defense attorney around slobbering and wagging
his tail, begging for attention. A trope is the opposite of the useful cliché. It no longer elicits an image specific to its
origin. It has a new meaning that has entered the general lexicon. Which leads
directly to my next rule.
2. If a cliché elicits a clear image, I vote that
it can be useful. “He twisted himself into knots trying to hide his earlier
lies,” evokes an image of someone literally squirming with discomfort in the
face of confrontation. Go for it. Saying, “they took the settlement because a
bird in the hand is worth two in the bush,” is lazy use of a proverb. Much better to write, “they took the
settlement because it seemed unlikely that the jury would award them anything.” A good rule is to think about what image
comes to mind when you use a cliché. If it is an evocative image that enriches
what you are trying to say, fine. If it
just muddies up the discourse or obfuscates the message or emotion, Rewrite. Rewrite. Rewrite.
3. If you can put your own spin on a cliché, then
it can be a useful tool. During an email
exchange with a friend, who will no doubt read this, talking about partisan
rhetoric, at one point I wrote, “it just seems like so many black pots and
kettles.” “The pot calling the kettle black” is such a tired old saw, I was
pretty sure she would get my meaning, even though I didn’t invoke the cliché directly.
Of course there is the danger of writing something like that to an audience of
people who haven’t heard your cliché before, and have no idea that iron pots
and kettles suspended over a wood fire all turned black before we all started
cooking on clean gas with stainless clad cookware. Know your audience before
you go getting all clever on the cliché. A safer route with cliché-bending
might be merely inserting a word or two of your own center-stage. “She found
herself between the rock of lying and the hard place of time in jail,” might do
well to succinctly describe someone’s state of mind during a trial. Especially
in a piece that might already be long and complicated, and not necessarily
focused on that person. Choose you cliché to work within context.
4. Count. Go
back and count. Just how many clichés
are you relying on in your piece? I found more than a few here. I excised a
few, and left the rest, because I thought they adhered to my own rules. I would love for someone to call me out if
you disagree. Cliches are like fine wine. Sip, don't guzzle.